Practitioner Diploma in Executive Coaching

Practitioner Diploma in Executive Coaching



Next Course Details

Loading course dates, please wait...


Cristian Tudoran

Contact Cristian Tudoran
Telephone: +40 723 166868

Course PDF


Held over a series of 3 two-day modules plus a Live Action Coaching Day and supported by an e-learning programme, participants work with the AoEC’s comprehensive coaching model of Beginnings, Middles and Endings to mirror the Executive Coaching process.

Course Summary

The Practitioner Diploma provides a solid grounding in the principles and practice of coaching.

“I have found the AoEC diploma course to have been both rewarding and extremely useful. The balance of directed learning, course work and supervised coaching practice has been the right mix for me. Most powerful has been the in-house coaching sessions where there has been opportunity to practice and receive meaningful feedback.” - Matt Lock, Graduate, Sports Scotland

Course Objectives

Qualification: Practitioner Diploma in Executive Coaching

Accreditation: Middlesex University, EMCC, ICF ACSTH, AC recognised course.

AoEC expectations of participants: To attend all the modules, to take part in the tutorials for each module, to have a minimum of two practice clients and to complete the required coursework.

Training progression: Graduation from the Practitioner Diploma provides you with a free entry process to the Advanced Practitioner Diploma. This takes the form of a thorough coaching competency assessment leading to a robust learning plan.

What will you learn?

1. Beginnings: engaging the client

  • develop a clearer understanding of contracting with client, coach and sponsor
  • study key coaching frameworks and models to clarify goals and objectives
  • enhance your listening and questioning skills in practice sessions with direct feedback
  • start to develop your own personal, unique coaching framework
  • clarify your understanding of ethical guidelines and professional standards
  • establish peer coaching relationships to promote coaching practice

2. Middles: deepening the understanding

  • utilise creative techniques to enable deeper understanding
  • assess your client's developmental and emotional needs
  • clarify the boundaries of your personal coaching practice
  • explore the nature of personal and professional change
  • experience supervised coaching practice
  • be alert to both explicit and tacit information and its impact on coaching outcome
  • perform mid-term reviews with client and sponsor

3. Endings: successful review and closure

  • understand how your own experience of organisations influences your approach
  • explore coaching within an organisational context
  • provide organisational feedback in a way that respects the confidentiality of the client
  • explore the importance of ethics in executive coaching
  • manage the ‘psychology of endings’, providing healthy closure for client, coach
  • employ solutions-focused coaching tools to achieve client outcomes

Programme Structure

  • build a strong professional client relationship based upon trust, respect and rapport
  • draw upon a significant body of psychologically grounded coaching skills, to promote client development, encourage breakthroughs and deepen understanding
  • align coaching to the business and organisational context
  • manage effective closure to exceed client, coach and sponsor expectations

Who is it for?

The programme is primarily for experienced managers, trainers, consultants and life coaches.

This programme is also available for delivery as an in-house coach training programme. Please contact Karen Smart at for further details.

Entry Requirements

Substantial people development experience in management, training, counselling or consulting.


EMCC Qualification

Practitioner level

EQA Provider

Equivalent to UG degree / NVQ5

ICF Qualification

Represents 60 Accredited Coach Specific Training Hours (ACSTH). The ICF requires 60 Coach Specific Training Hours when applying by Portfolio Method for individual coach accreditation for ACC (Associate Certified Coach).

Middlesex University / Professional Development Foundation

20 level 6 credits through Middlesex University

Association for Coaching

AC Recognised course

Assessment Process

  • completion of the three modules + LACD (Live Action Coaching Day) in sequence on a single programme
  • an individual coaching tutorial after module 2 and 3, to embed the personal learning and experience the process of being coached
  • participation in 6 group discussions (3 tutor lead) by webinar after each of the 3 modules to deepen your understanding
  • completion of the online programme to support and develop your learning further
  • successful participation in and completion of the work for the Live Action Coaching Day, assessment, closure and ongoing development
  • presentation of your unique and developing coaching framework and model
  • reflective essay on your personal learning journey
  • live demonstration of your coaching
  • recommendation for ongoing study


Practitioner Diploma in Executive Coaching

Course Faculty

Cristian Tudoran

Cristian Tudoran

Cristian Tudoran graduated from the MBA Canadian Programme in Romania, which included studies in marketing concentration, and Investment Analysis ran by Booz, Allen & Hamilton, Inc. He has undertaken courses specialising in organisational development with companies from Japan, Holland, United States, France and United Kingdom.

He has more than 14 years’ experience in organisational development, delivering more than 400 public presentations as tutor, trainer, and facilitator for corporations, associations and non-profit organizations, in Romania and overseas. Since 2005, as a coach, he has worked with entrepreneurs and senior managers in organisations(directors, executives, financial directors, and HR managers).

He is currently the President of Business & Executive Coaching Association for Sustainable Development in Romania (A.C.E.A.). A.C.E.A. is the Romanian partner of the Academy of Executive Coaching

Sarah Carrington

Sarah Carrington

Sarah is an ICF Accredited Executive Coach, working with leaders and leadership teams to strengthen their performance and achieve competitive advantage for them, for their stakeholders and for their organization. She has extensive experience of leading teams in complex, dynamic environments from many years at one of the top FTSE 100 companies.
Sarah is a member of Faculty for the Practitioner Diploma and a coach supervisor. She supports and challenges people to discover how they are holding themselves back and how they can drive themselves forward.
Sarah’s coaching qualifications include the Master Practitioner Diploma in Systemic Team Coaching and the Advanced Diploma in Executive Coaching.

Practitioner Diploma Brochure

English text version

Course PDF